Jason Phillips, better known as Jadakiss, is an American rapper. He is a member of the group The LOX and the hip hop collective Ruff Ryders. Jadakiss is one of the three owners of the imprint known as D-Block Records. Curation of conversations within the hip hop community, specifically with aficionados of HIP HOP: Music, Movies, Fashion, Lifestyle, Sports. T5DOA invites EVERYONE to drive the campaign by allowing them to be the "instigators" of the conversations and the heart of the campaign.