Marshmello said of the song: It's really heartfelt. This is one of the most emotional songs I've ever released. It's about losing a loved one. Unfortunately, a lot of us can relate to that. When I showed the initial idea to Jelly Roll and told him the story, he loved it. He's an open book, and it was really great to see how it resonated. It inspired me to go in even more on the production and get creative with the country elements. He definitely brought it home to where it is now. About a week before the song's release, Marshmello posted a picture of him in a private jet holding another version of his signature helmet featuring Jelly Roll's tattoos. He followed that up with a video of him and Jelly Roll dancing to the song in the studio.[2] On August 5, 2025, Marshmello shared a video of him presenting the helmet to Jelly Roll and both of them wearing their helmets. A music video was released through Marshmello's YouTube channel on October 13, 2025.