That's How Rumors Get Started sees Nashville icon and 2019 Best New Artist Grammy nominee Margo Price commit her genre-bending rock-and-roll show to record for the first time, stretching out her emotive twang over sky-high soft-rock, burning psychedelic rock ballads, stomping road songs, and sprinkles of pop. With production from her friend and longtime collaborator Sturgill Simpson, it shows both of them pushing into unexpected directions.