No artist has emerged from Minnesota this decade and walked his own private catwalk quite like Prof. After spending the early part of the 2010's building a strong local following, his subsequent signing to Rhymesayers Entertainment and the release of his landmark 2015 debut, Liability, helped propel him to the next stage of his career. For example, his annual self-headlined Prof Outdoors festival has repeatedly sold out a 4,000+ capacity each year. While there's been a perception that the eccentric Minneapolis MC is out-of-control, Prof's undeterred, unwavering commitment to his fans reveals the craftsmanship behind the perceived chaos. Today, as his latest album title states, the newly sophisticated Prof is more accurately referred to as Pookie Baby. While Prof may be best known for his show-stopping live performances, this album pulls back the curtain, inviting the listener to join him for the most private of moments, all with a sleek touch of sophistication.