Very Emergency (1999) was the third album by The Promise Ring. This album saw the band continue to explore the sounds they had started on their previous release Nothing Feels Good, a more pop - rock-leaning when compared to their debut. The Promise Ring's hook-packed pop sensibility was unique for the genre at the time and helped them inject a shimmery energy into emo that still feels fresh today. Hailing from Milwaukee, The Promise Ring weren't just emblematic of '90s Midwestern emo: they were one of the most celebrated bands in the history of the genre. Under the leadership of frontman Davey Von Bohlen of Cap'n Jazz, their sound incorporated elements of power pop that would become more popular in later years. They broke up in 2002 and after nearly a decade of inactivity The Promise Ring officially reunited in February 2012.